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Digital Account Director
Beats by Dre “Show Your Color”
Strategy and Client lead launching Beats by Dre in China. We set up the brand's Weibo and Youku channels, developed their content strategy, and bridged key business relationships. This culminated with the "Show Your Color" tour, Dr. Dre’s first visit to Hong Kong, Shanghai, Beijing with Kendrick Lamar and LeBron James.
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Digital Account Director
Beats by Dre “Show Your Color”
Strategy and Client lead launching Beats by Dre in China. We set up the brand's Weibo and Youku channels, developed their content strategy, and bridged key business relationships. This culminated with the "Show Your Color" tour, Dr. Dre’s first visit to Hong Kong, Shanghai, Beijing with Kendrick Lamar and LeBron James.
