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Executive Interactive Producer

Converse E-commerce

Redesign of Converse.com.cn and its first e-commerce experience. We started by looking at the existing site alongside Converse’s global templates to see what worked, what could be improved, and what didn't work. We analyzed the entire experience from browsing to check-out. We also came up with “Shoucang,” a social wishlist feature that allowed users to favorite and product or content on the site and create their own "Visual Mixtapes."