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Interactive Project Manager, Strategist

Panasonic “Share The Air”

To support their new sponsorship of the Dew Action Sports tour, Panasonic needed an authentic way to connect with skaters. Taking the insight that hanging out and filming were as key to the fun of skateboarding as skating itself, we partnered with Girl Skateboards to produce photo blogs by Eric Koston, Atiba Jefferson, Mike Carroll, The Art Dump; a skate-shooting tutorial DVD by Atiba and Ty Evans, and two TV commercials directed by Ty Evans and Aaron Meza.

We also created Sharetheair.com, a website where skaters could submit videos to a UGC video contest, one of the first at the time. The winner received a sweet package of Panasonic product.