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Executive Interactive Producer

Tiffany & Co.

Tiffany & Co. wanted to launch social media in China. We created the content strategy and editorial process to manage Weibo, Youku and TiffanyTrueLove.cn.com. This culminated with an event with Elsa Peretti in Shanghai featuring a live tweet/photo wall that we developed. The installation was the highlight of the evening, and added 3,000 new followers within 1 night.